Real estate negotiation can be difficult for both the buyer and the seller. Teaching real estate negotiation can involve value creation, distributive bargaining, as well as issue linkages. It is important for both buyers, sellers, and agents to identify ways to make an offer in a negotiation a win-win. Teaching students to identify and create value in real estate negotiations can make a valuable difference in getting a win-win agreement.

Who is it for?

The Real Estate Negotiation Course is for real estate professionals who want to sharpen their negotiation skills. The certification program gives realtors the tips and tools they need to be skillful advocates for their clients.

Course Objectives

  • Satisfy the interests of parties involved in the negotiation (without sacrificing yours)
  • Develop strategies for identifying and addressing challenges in a principled, transparent manner
  • Maintain a collaborative approach to negotiations
  • Effectively communicate the consequences of not reaching an agreement
  • Improve your negotiating skills
  • Learn about behind-the-scenes issues and how to deal with them
  • Learn how to handle a wide range of personalities and situations
  • Learn to sort out the competing objectives of the parties involved in a transaction